As we continue to adjust to the post-pandemic age, the design industry is at the cusp of a seismic shift. We’re approaching what Creative Culture Officer Rachel Gogel describes as a “more exciting—and uncomfortable—future” in which the choices and actions of designers will be instrumental in driving positive change.
Brandi Steele, Art Director & Designer (Pinterest, Airbnb, LuluLemon)
Rachel Gogel, Creative Culture Officer (Self-Employed, CCA Professor, AIGA SF)
And as new ways of working continue to evolve, the availability of new and more advanced tools has pushed the parameters of what is possible, for even the smallest of design practices.
Elliott Moody, Founder & Managing Director (The Brand Identity)
Sina Mossayeb, Chief Design & Product Officer (Medable, Expa, Ideo)
Nick Monkhouse, Co-Founder (A LINE)
But with new tools and opportunities to experiment comes responsibility. As brands are held accountable for their creative work, there is an increased imperative to be more thoughtful and considered. Because “feelings, not analytical thinking, drive an estimated 85% of buying decisions.”
Maria McLaughlin, Creative Director (Abnormal Security, Apple, American Express)
Chester Chipperfield, Co-founder & Angel Investor (Fabric, Tesla, Burberry)
And as brands make the empathic leap, they are becoming more confidently self-expressive. Challenging creativity to share their real character with the world, without the need to follow others.
Pip Bingemann, Co-Founder & Strategist (Unstoppable, Trilingual, Ikon)
Barney Fagan, Motion Designer (Polkadot, Minute Books, A LINE)
Kateryna Romanova, Associate Director, Design & Concept Development (Juxtapose)
Victoria Sun, VP & GM New Markets, CMO, Founder (Curology, Amazon, Wharton)
Alex Kuusik, Creative Strategist & Copywriter (Nike, Dyson, Rapha)
ChatGPT, Artificial Intelligence Chatbot (OpenAI)