The rise in consumer-ready generative AI tools seems unending. When launched, DALL-E gained 1 million users in just 2.5 months. But as the hype already seems to be fading, the long term implications of AI for creative industries are unclear.
Anthony Stimola, Design Director & Strategy (Wells Fargo, IDEO, SY Partners)
Laura Kelley, Senior Copywriter (Square, Character, R/GA)
For some, the growth in generative AI is a positive force which will help us learn as creatives. It is not yet capable of what mathematics professor Marcus du Sautoy, terms ‘transformational creativity’ (creating imagery in an entirely novel style) but its power in ‘combinational creativity’ (creating novel images which mimic others) can help us unlock new ways of working.
Pip Bingemann, Co-Founder & Strategist (Unstoppable, Trilingual, Ikon)
Barney Fagan, Motion Designer (Minute Books, A LINE, Koto)
Sina Mossayeb, Chief Design & Product Officer (Medable, Expa, Ideo)
Mel Zahar, Art Director (Apple, Nike, Tesla)
And for agencies, the removed ‘drudgery’ of certain tasks comes with the promise of greater creative freedom and energy.
Chester Chipperfield, Co-founder & Angel Investor (Fabric, Tesla, Burberry)
Nicole Jiang, Director of Product (Abnormal Security, Palantir, Cerby)
Mackenzie Pringle, Senior Designer (CashApp, Robinhood, A LINE)
Elliott Moody, Founder & Managing Director (The Brand Identity)
Kateryna Romanova, Associate Director, Design & Concept Development (Juxtapose)
The idea of AI as a new creative ‘collaborator’ is appealing to some. But in order to work effectively with these new tools in a non-superficial way, brands will need to ensure that they still have a clear point of view, and a strong conceptual rationale.
Victoria Sun, VP & GM, CMO, Founder (Curology, Amazon, Wharton)
Brandi Steele, Art Director & Designer (Pinterest, Airbnb, LuluLemon)
And for some, it will ultimately be the humans collaborating with AI, and not the machines who will be capable of achieving truly ‘transformational creativity’.
Ken Frederick, Creative Director & Technologist (Google, Frog Design)
Lian Han, Global Design Director, Retail (Nike)
Selim Cherif, Design Director (Pelago, Meta)