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The world of branding is looking increasingly homogenized. Conversations around generative AI have risen to the forefront, and the growing automation of creative processes has created a proliferation in mediocrity. Add into the mix a challenging economy, and we have a sea of uncertainty.
Amit Sharan
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Amit Sharan, VP of Marketing (Tatari, Facebook)
Rachel Gogel, Creative Culture Officer (Self-Employed, CCA Professor, AIGA SF)
Persis Shroff, Brand & Program Leader (Google, PayPal)
In order to ‘cut through the clutter’, brands need to show that they are for real. With 88% of consumers saying that authenticity is a key factor when deciding which brands they like and support.
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David Kahan, CEO (Birkenstock)
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Chris Heimbuch
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Anthony Stimola, Design Director & Strategy (Wells Fargo, IDEO, SY Partners)
David Kahan
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Ken Frederick, Creative Director & Technologist (Google, Frog Design)
Jade Hill
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Chris Heimbuch, Head of Product Design, Advisor & Coach (Block, Sonos, Roblox)
Ken Frederick
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Tygan Meyer, Experience Designer & Strategist (Nike, Kroger, Toyota)
As brands are increasingly attaching themselves to the imperatives of sustainability and social responsibility, their accountability becomes a further measure of their authenticity. Moving beyond the ‘tick box’ approach, to challenge relevant issues in a bold, meaningful way.
Nick Monkhouse, Co-Founder (A LINE)
Lian Han
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Lian Han, Global Design Director, Retail (Nike)
James Trump, Co-Founder (A LINE)