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In 2022, Google searches for ‘Recession' increased by 355%. However, despite the prevailing concern, the labor market is strong, and economists remain unsure about whether a recession is inevitable. With a backdrop of economic uncertainty, creativity can help businesses evolve and innovate with intentionality, adapting to ever changing customers needs with a more honest, empathetic approach.
Wes Barton, Co-founder and General Partner (Third Prime)
Lian Han
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Amit Sharan, VP of Marketing (Tatari, Facebook)
Wes Barton
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Nick Monkhouse, Co-Founder (A LINE)
Amit Sharan
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Lian Han, Global Design Director, Retail (Nike)
As customer behaviors shift, brands have an opportunity to overcome the language of austerity with a refreshing level of humor and ingenuity.
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Tim Armitage, Brand & Marketing Strategist (Disney, Instacart, Best Buy)
David Kahan
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Tara Bloom, Writer and Content Strategist (A LINE, Third Rock Ventures)
Lian Han, Global Design Director, Retail (Nike)
Tim Armitage
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David Kahan, CEO (Birkenstock)
And as buzzwords like ‘resilience’ and ‘agility’ continue to be thrown around as ways of overcoming unprecedented change, creativity can help brands develop a deeper understanding of their customer, to grow ‘agile’ with a more meaningful approach.
Steve Jones, Director of Marketing (Tawkify)
Chris Heimbuch, Head of Product Design, Advisor & Coach (Block, Sonos, Roblox)
Persis Shroff
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Lian Han, Global Design Director, Retail (Nike)
Christine Takaichi, Strategy Director (Wolff Olins, Character, Collins)
Chris Heimbuch
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Persis Shroff, Brand & Program Leader (Google, PayPal)
Julie Roth, Brand Strategist & Writer (Discord, Venmo, EA Sports)