![](https://cdn.prod.website-files.com/62446d693a13bd41703cf23b/6346f7f5666cc277b0818a61_62e1832d69d18422186ff656_Medable_posters1_ALINE%20(1).jpg)
Medable
Every Body. Every Biology.
Medable is creating the future of clinical research through a decentralized platform built on patient-powered data.
A LINE was approached to develop a high-impact campaign that would both drive category leadership and evolve the Medable brand.
Client
Medable
Category
Health Tech
Credits
Services
Brand Strategy
Messaging & TOV
Brand Identity
Campaign
Press
![](https://cdn.prod.website-files.com/62446d693a13bd41703cf23b/636bfeaa728b6870c2901d33_Medable_brochure_ALINE-min.jpg)
![](https://cdn.prod.website-files.com/62446d693a13bd41703cf23b/636bfeaa728b6870c2901d33_Medable_brochure_ALINE-min.jpg)
To support Medable’s core mission of making healthcare more equitable for ALL patients, we created the brand story of “Every body. Every Biology", a concept focused on achieving inclusivity and diversity by removing barriers to patient access.
![](https://cdn.prod.website-files.com/62446d693a13bd41703cf23b/636bfea0d39d302385d2d9a7_Medable_posters3_ALINE-min.jpg)
![](https://cdn.prod.website-files.com/62446d693a13bd41703cf23b/636bfea0d39d302385d2d9a7_Medable_posters3_ALINE-min.jpg)
![](https://cdn.prod.website-files.com/62446d693a13bd41703cf23b/636bfe2473e093c248825528_Medable_Phone_ALINE-min.jpg)
![](https://cdn.prod.website-files.com/62446d693a13bd41703cf23b/636bfe2473e093c248825528_Medable_Phone_ALINE-min.jpg)
We brought the story to life through a new visual identity system built on biological-feeling imagery combined with close crops of individual body parts, all art-directed and color-treated to feel unique to Medable. This bold, flexible system balances the core human principles of diversity and equality against the more technical feel of a cutting
edge technology platform.
![](https://cdn.prod.website-files.com/62446d693a13bd41703cf23b/636bfdc313f591691ca5f241_Medable_posters2_ALINE-min.jpg)
![](https://cdn.prod.website-files.com/62446d693a13bd41703cf23b/636bfdc313f591691ca5f241_Medable_posters2_ALINE-min.jpg)
![](https://cdn.prod.website-files.com/62446d693a13bd41703cf23b/62e18691f1850d2796496080_Medable_insta_story_ALINE.jpg)
![](https://cdn.prod.website-files.com/62446d693a13bd41703cf23b/62e18691f1850d2796496080_Medable_insta_story_ALINE.jpg)
The evolved brand was launched across an updated global website, OOH brand campaign, and set of brand films. After launching the work Medable quickly closed a $300M Series D round giving them a valuation of over $2 Billion.
![](https://cdn.prod.website-files.com/62446d693a13bd41703cf23b/62e186bb84d1ba14cc99fc13_Medable_CEO_Deck_ALINE2.jpg)
![](https://cdn.prod.website-files.com/62446d693a13bd41703cf23b/62e186bb84d1ba14cc99fc13_Medable_CEO_Deck_ALINE2.jpg)
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