We are thrilled to announce A LINE picked up gold last night at the Transform Awards 2023 for our rebrand of Pelago. The prestigious award in the category of “Best visual identity - Healthcare and Pharmaceutical” was announced to a packed crowd at the annual event in New York City.
With the award recognizing excellence in brand transformation, A LINE was up against some strong competition. We hope the win further validates our belief in the importance of reducing stigma around substance use, and continues to support Pelago on their mission to provide substance use care that works.
“In a sector loaded with words like “addict” and “rehab”, and with the realization that people who suffer from substance misuse feel alone, A LINE created an optimistic new brand based around the idea that “You are not an island”.
Congratulations to both the A LINE and Pelago teams for their hard work and continued excellence.
"A LINE performed outstanding work in helping us create a new brand that will better support our members, partners, and business moving forward. Thanks to the team at A LINE and Pelago for all their hard work along this transformational journey.”
Yusuf Sherwani – Co-founder & CEO, Pelago
Learn more about the project in our case study.
See our recent interview with The Brand Identity where James Trump, A LINE Creative Director, and Selim Cherif, Pelago Design Director, discuss the collaboration.