A LINE is excited to share that Pelago and A LINE won gold in the category of best visual identity from the healthcare and pharmaceutical sector in the Transform Awards 2023.

Pelago's new brand strategy and identity, designed to be optimistic and approachable while addressing the stigma around addiction, has been featured in Transform Magazine.

Following the launch of Pelago (formerly Quit Genius), Selim Cherif (Design Director at Pelago) and James Trump (Co-founder and Creative Director at A LINE) sat down with The Brand Identity to discuss the process, challenges, and insights behind the rebrand.