Pelago's new brand strategy and identity, designed to be optimistic and approachable while addressing the stigma around addiction, has been featured in Transform Magazine.

Following the launch of Pelago (formerly Quit Genius), Selim Cherif (Design Director at Pelago) and James Trump (Co-founder and Creative Director at A LINE) sat down with The Brand Identity to discuss the process, challenges, and insights behind the rebrand.

We’re excited to introduce Beyond Tomorrow, a new conversation series by A LINE designed to illuminate the future creative landscape. Speaking to change-seekers working at the intersection of business and creativity, we've been asking the big questions facing our industry as we think about what's next. Over the next month, we'll be sharing these thoughts and perspectives.