Sony. Redefining an Icon.

WHO WE ARE

Brands – Audiences 

A LINE is a global branding & design studio. We combine audience insights and imagination to create highly effective brands, campaigns and experiences.

Working with both early stage and established businesses, our extensive experience partnering with some of the world's most respected brands has given us deep insight into what drives transformation, growth and success.


More About Us

WORK - NEWS - INSIGHTS

 

 

FellsAndes_A_Line_ALINE_branding

Fells Andes - Coming Soon
Spring / Summer 18' Campaign

Sony_phone_square

Sony Electronics
Redefining an Icon

We've been lucky enough to have a long-standing relationship with Sony, partnering on everything from brand and marketing strategy to design support for individual product teams.

Projects have included global lifestyle & product photography, product campaigns, brand guidelines and retail experiences. 


 

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Sinovo Translation
All in the Accents

In an increasingly competitive translation market, Sinovo wanted to position themselves as leaders in their native Swedish market. To support this we reinvented their brand identity and communications strategy using a concept inspired by international accent marks and diacritics. This playful, dialogue-inspired identity captured their unique attributes and gave them an ownable market position. 

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Asics Tiger
A Future Heritage

We worked with legendary Japanese sneaker brand Asics on a campaign to celebrate their anniversary. The concept focused on the juxtaposition of their future focused aesthetic and Japanese Heritage, showcasing the upcoming collection with contrasting raw materials, including ancient Japanese black rock and petrified bamboo. 

M21-11

The Luxury Marketing Council 
Turning Insight Into Design

On March 21st we'll be speaking to members of The Luxury Marketing Council about turning data, trends and insights into effective strategy and design. In conjunction with Stephen Kraus, Chief of Insights at SimilarWeb, we’ll be exploring how data has changed the way marketing decisions are made, and how to translate the  insights created into design that better connects brands and audiences.

Driving global success for a luxury lifestyle brand - case study coming soon.

 

 

 

 

Driving global success for a luxury lifestyle brand - case study coming soon. 

 

 

 

A LINE PRINCIPLES 

Creativity. Intelligence.
Style. 
Experience.
 

Creativity. Intelligence.
Style. 
Experience.
 

We partner with clients looking to create transformative work that builds enduring connections.

We believe the correct application of intelligence, creativity, style and experience builds extraordinary business value.

A LINE ©


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